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#1 Posted : Saturday, December 05, 2015 12:49:27 AM(UTC)

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Brands are getting so comfortable with the idea of podcasts that they’re starting to produce their own.

Prudential, Umpqua Bank, GE and Netflix are just a few of the big brands that have in the last few months launched large-scale podcast productions that people are actually listening to. Panoply, Slate’s podcast network, also recently launched a custom unit that works with brands to help make those podcasts a reality.
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