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Latest in content marketing: brands make their own podcasts
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https://digiday.com/brands/brands-podcast-producers-now-competition-space-heats/Brands are getting so comfortable with the idea of podcasts that they’re starting to produce their own.
Prudential, Umpqua Bank, GE and Netflix are just a few of the big brands that have in the last few months launched large-scale podcast productions that people are actually listening to. Panoply, Slate’s podcast network, also recently launched a custom unit that works with brands to help make those podcasts a reality.
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RadioYo
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Latest in content marketing: brands make their own podcasts
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