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#1 Posted : Friday, November 27, 2015 2:06:59 AM(UTC)

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Brands tune into podcast production

As the science-fiction podcast The Message aired its final episode on Sunday, the drama reached the rarefied environs of big audio hits. It has been downloaded more than 1m times and on Friday passed stalwarts including Serial , This American Life and Radiolab to claim the top spot on the Apple iTunes list of most popular podcasts.

The difference between those shows, which have helped to fuel a podcast resurgence, and The Message is not one of style or production values. It is that The Message is a product of General Electric’s marketing department.
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